Feel the excitement when “un-boxing” your latest mobile phone. Smell that rose-printed perfume packaging. Shake your birthday gift and guess what’s inside. Oh, what happiness that perfect box brings to your loyal and soon-to-be avid customers!
Good business is all about presentation. After all, what meets the eye gives the first impression. Even before opening the packaging, your business is already being assessed. And since attractive packaging nowadays comes in the form of boxes and not in bags or pouches any longer, it has been quite a necessity for businesses to indulge in the production of their very own, individual, custom boxes.
Custom boxes come in various shapes, sizes, materials, and purposes. There are heart-shaped boxes, square, triangle, cylindrical, and almost any shape that a businessman is willing to pay for.
And the lids don’t just open in one step. There are custom boxes that seem to lead to a closet or, simply put, another world. There are boxes that can fit a person or a car, and tiny but romantic ones that the expectant receiver wishes would contain a diamond sparkle. Some goods are kept in sturdy wooden boxes, while the nature-lovers prefer recycled paper or raw materials like pineapple fiber and silk weave. The most common occasions that call for a lovely presentation are holidays and birthdays, but of course anniversaries, promotions, graduations, and weddings always have these attractive containers in hand.
Whatever it is you are selling, a custom box will always come in handy. Even hot-dogs stalls on the sidewalk sometimes need it. It may seem like an excessive expenditure for some, but in the long run, a good packaging is always beneficial for marketing and advertising your products. Essentially, this is because you can never predict that lucky business day for large orders, and you’ll never guess how far your products reach, and the types of people they end up being given to.
The most important thing that a good custom box carries is your company or business logo. Is it a tick mark? A crown? A ribbon? A diamond? Customers are most likely to guess the brand names associated with the logo that is printed, embossed, stitched, or stamped outside the box. Also, the material used in making the box unconsciously adds to the appreciation of the customer. Imagine the difference when taking out that pricey handbag from a box embossed with gold logo, with the whole box covered in a silky shimmer and an elaborate but classy design that makes you want to display the box itself sans the handbag. Now, imagine a thin all-white box with your purse loosely running about inside it. Yes, a perfect custom box makes all the difference!